You write amazing content that other people are excited about. Not only does that content help those people (who are probably members of your target audience) but they are also excited to share your content with other people whom they know and trust. After your original post, it is a shame if it just disappears and you never get any additional mileage out of it. It doesn’t have to be that way.

The positive qualities of your content
Your content was well written, informative, compelling, and educational to begin with. Well, that hardly seems like enough. If that content is all of those things, you will want to find a way for it to keep on giving, and more importantly, to keep on working for you and for your business. There are definitely ways that you can make that happen. However, one of the challenges that you will be facing is related to the sheer volume of content that is out there. If you expect to get more mileage out of your content, you have to ensure (just like the first time that you posted it) that it stands out above all of the other content.

When it comes to your content’s longevity, your motivation for getting people to read it over time is not nearly as important as simply getting them to remain interested in what you are sharing. In all likelihood, all of the positive results that you are hoping for will be achieved (engaging other people, increased traffic, more leads, and return on investment).

There are a few different things that you can do, which will probably help you to get much more mileage out of your content.

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